How To Find Your First Ten Customers
The first ten customers rarely come from marketing. They come from conversations with people who already trust you.
Week one: write a list of fifty people or businesses who fit your offer. Specific names, not vague categories.
Week two: reach out with one clear sentence about the result you deliver and one question. Short messages get more replies than polished pitches.
Week three: offer a small paid starting point. A low risk first purchase beats a free trial that nobody values.
Week four: ask every buyer one question about why they said yes. Those answers become the copy that brings customer eleven.